OnlyFans Market Size and Revenue Statistics
OnlyFans total market value, revenue statistics, and financial projections. Platform economics, creator payouts, and industry market size analysis.
💰 Key Findings at a Glance
The OnlyFans Money Machine
OnlyFans is a MASSIVE business, bro! 💎
From startup in 2016 to multi-billion dollar company in 2025, OnlyFans' financial growth is unprecedented in the creator economy. The platform processes billions in transactions annually.
Revenue Split: For every $100 spent by subscribers, $80 goes to creators, $20 to OnlyFans. Simple, transparent, and wildly profitable for everyone.
Historical Revenue Growth
OnlyFans revenue trajectory 2016-2025:
| Year | Gross Revenue | Creator Payouts (80%) | Platform Revenue (20%) | YoY Growth |
|---|---|---|---|---|
| 2016 | $2M | $1.6M | $400K | - |
| 2017 | $10M | $8M | $2M | +400% |
| 2018 | $50M | $40M | $10M | +400% |
| 2019 | $225M | $180M | $45M | +350% |
| 2020 | $3.0B | $2.4B | $600M | +1233% |
| 2021 | $6.0B | $4.8B | $1.2B | +100% |
| 2022 | $6.8B | $5.4B | $1.36B | +13% |
| 2023 | $6.3B | $5.0B | $1.26B | -7% |
| 2024 | $6.5B | $5.2B | $1.3B | +3% |
| 2025 (proj.) | $6.8B | $5.4B | $1.36B | +5% |
Market Comparisons
How OnlyFans compares to other platforms:
| Platform | Annual Revenue | Creator Payout % | Active Creators | Model |
|---|---|---|---|---|
| OnlyFans | $6.5B | 80% | 3.2M | Subscription + PPV |
| Patreon | $1.2B | 90% | 250K | Subscription Tiers |
| Fansly | $180M | 80% | 85K | Subscription + PPV |
| ManyVids | $120M | 80% | 50K | Video Sales |
| Twitch | $2.8B | 50-70% | 9M | Subscriptions + Ads |
| YouTube | $31B | 55% | 51M | Ads + Memberships |
Revenue Breakdown by Source
1. Subscriptions (65%)
$4.2B from monthly subscription fees. Most stable revenue source. Average subscription $12.99/month across 27M active paying subscribers.
2. PPV Messages (25%)
$1.6B from pay-per-view content sent via DMs. Highest margin for creators. Some creators make 70% of income from PPV.
3. Tips (8%)
$520M from direct tips to creators. Growing fastest (+35%/year). Shows strong creator-fan relationships.
4. Live Streams (2%)
$130M from live streaming features. Newest revenue source (launched 2023). Expected to grow significantly.
Future Projections
Where the market is heading:
- •2026 Projection: $7.5B revenue as international markets mature
- •Creator Count: Expected to reach 4M active creators by 2027
- •New Revenue Streams: NFTs, virtual events, merchandise integration coming
- •Geographic Expansion: Asia-Pacific could add $1B+ in revenue by 2028
- •Platform Competition: Expect 3-4 major competitors to emerge, limiting growth
📋 Methodology & Data Sources
Data Collection Period: 2016 - 2025
Sample Size: Company financial data, industry reports, market analysis
Sources:
- OnlyFans financial statements
- Fenix International Holdings reports
- Industry analyst projections
- SEC filings and investor documents
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